Reviews are read by machines
AI assistants summarise your review history when buyers ask about you. What gets written about your brand today becomes the answer tomorrow.
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TrustRating is where consumers and AI assistants check whether a company can be trusted. Claim your profile, collect verified reviews, and put a score you actually earned to work on every channel you own.
Free to claim · No pay-to-play on your score · Cancel any time
Buying research has quietly changed. Before a prospect ever lands on your website, they ask a search engine — and increasingly an AI assistant — whether your business is legitimate, how you handle problems, and what real customers say after the sale. The answer they get is assembled from the public evidence trail your company leaves behind: reviews, replies, complaints and resolutions. If that trail is thin, outdated or full of unanswered anger, the answer is thin, outdated and angry too.
TrustRating exists to make that evidence trail fair, verified and yours to build on. Verified human reviews are combined with independent analysis from leading AI models into a single TrustScore that cannot be bought — which is exactly why it is worth earning. For businesses, that means one place to manage the reputation that search engines, AI assistants and human researchers all read from.
AI assistants summarise your review history when buyers ask about you. What gets written about your brand today becomes the answer tomorrow.
An unclaimed profile with unanswered complaints tells every researcher the same story. A claimed profile with thoughtful replies tells the opposite one.
A hundred verified reviews outweigh a thousand anonymous ones. Provenance is the new currency of reputation — and it's checkable on every TrustRating review.
Most companies get through the first three stages in an afternoon. The fourth never stops paying.
Search for your company and claim it for free. We verify that you genuinely represent the business — usually via your company email or domain — so nobody else can speak in your name.
Add a DNS record or confirm an admin mailbox and earn the verified badge. Verified companies stand out in the directory, in search and in every AI summary that cites TrustRating.
Invite customers after every sale with tracked, branded invitations — one at a time, in bulk, or fully automated through the API. Verified-purchase reviews carry the most weight in your score.
Embed live score widgets on your site, share review highlights in campaigns, and let a reputation you can prove close the deals your ads only start.
One dashboard for everything your reputation touches — from the first reply to the last renewal.
Answer every review with your company badge. Free on all plans, forever.
Branded email invitations with open, click and conversion tracking built in.
Embeddable TrustScore and review widgets that update in real time on your site.
See how GPT, Claude, Gemini and Grok each read your brand — and where they disagree.
Sentiment trends, reply SLAs and category benchmarks that show where you really stand.
Role-based seats for your team, plus API access and webhooks to automate the whole loop.
There is no trick to a great TrustScore. There is a system — and it works for a two-person shop as well as it does for an enterprise.
Start by asking, every time. The single biggest difference between companies with strong review profiles and companies without them is not product quality — it is that one of them asks. Satisfied customers rarely review unprompted; frustrated ones always do. A consistent invitation after every sale corrects that bias and builds a review base that actually reflects your business. On TrustRating, invitations are verified and tracked, so every published review carries the weight of a confirmed transaction.
Reply to everything, especially the bad ones. Prospects don't expect perfection — they expect accountability. A calm, specific public reply to a one-star review is the strongest trust signal a company can send, because it is read by every future customer who checks you out. It also matters to the machines: AI models factor response behaviour into how they characterise a brand, and a wall of unanswered complaints reads very differently from a queue that gets worked every day.
Never buy what must be earned. Platforms that sell better ratings are selling something buyers have already stopped believing. TrustRating's score is deliberately not for sale — no plan changes it, no sales rep can adjust it, and our TrustGuard moderation removes both fake praise and coordinated attacks before they touch the number. That independence is what makes the score persuasive when you put it in front of a sceptical buyer.
Put your proof where the doubt lives. A strong score hidden on a review site helps less than a strong score at your checkout. Embed live widgets on the pages where buyers hesitate — pricing, signup, payment — and let third-party proof answer the objection your own copy can't. Because the widgets are live, a score that improves keeps improving your conversion without anyone touching the site.
Treat complaints as free consulting. The review stream is the cheapest product research you will ever get: it tells you which SKU ships broken, which policy infuriates people and which support macro makes things worse. Companies that route reviews into their operations loop — not just their marketing dashboard — fix root causes instead of symptoms, and their scores climb as a side effect.
Think in years, not campaigns. Reputation compounds like interest: every verified review, every public reply and every resolved dispute is a permanent data point that future buyers — and future AI answers — will be built on. A competitor can copy your pricing page in an afternoon. They cannot copy five years of verified evidence that you treat customers well. That is the moat, and it gets deeper every week you maintain it.
The best time to start was when you opened. The second best time is today — claiming your profile is free, takes minutes, and every review you collect from now on is an asset you own. When you're ready for automation, analytics and widgets, the paid plans are waiting; until then, the essentials cost nothing.
No — and that's the point. The score is computed from verified reviews and independent AI analysis only. Paid plans add tools around the score: invitations, widgets, analytics, team seats and automation.
Nothing. Claiming, domain verification, replying to reviews and monitoring your profile are free forever. You only pay when you want volume tools like automated invitations or embedded widgets.
TrustGuard, our fraud-detection layer, screens every review for bot activity, review bombing and incentivised praise. Suspicious reviews are quarantined and investigated before they can affect your score, and you can flag anything it misses.
Claim your free business profile and turn what customers already say about you into your strongest sales asset.