Reply to every review
Respond to verified human reviews publicly. Edit, retract, or restore responses any time.
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Claim your TrustRating profile, reply to reviews, invite customers, embed live trust widgets, and see exactly how GPT, Claude, Gemini and Grok summarise your business — all from one dashboard.
Already a customer on the consumer site? You can sign in here with the same email.
Four steps, most businesses finish the first three in a single afternoon.
Find your company in the directory and prove you own it — usually with a work email on your company domain or a DNS record. Verification is free and takes minutes, not days.
Add the verified badge by confirming your domain. Verified profiles rank better inside TrustRating, unlock replies and analytics, and signal to every visitor that a real team is listening.
Invite real customers to review you after every sale — manually, by CSV, or automatically through the API and integrations. Every invitation is tracked from send to published review.
Embed live TrustScore widgets on your site, share review cards on social, and watch your score feed the AI answers buyers actually read. Your reputation starts working for you everywhere.
One business account. One dashboard. Aligned with the public listing your customers actually see.
Respond to verified human reviews publicly. Edit, retract, or restore responses any time.
See where GPT, Claude, Gemini and Grok agree and disagree about your brand. Re-trigger scans on demand.
Drop your score, AI consensus or reviews on your own site. Nine layouts, fully responsive, copy-paste install.
Send branded invitations, track opens and clicks, and grow verified reviews on autopilot.
Markdown-rich posts with cover images, tags and scheduled publishing — pinned on your public profile.
Buyers ask AI assistants whether you're trustworthy before they ever visit your site. TrustRating is where that answer is shaped.
Verified-purchase reviews and multi-model analysis mean your score is defensible — no pay-to-play, no fake five-stars.
Claim your profile to reply, publish news, embed widgets and get a verified badge across every listing.
Start free, upgrade when you need invitations, automations and team seats. No pay-to-play on your score, ever.
For small teams collecting more reviews and using multiple website widget layouts.
For growing businesses that need AI replies, integrations, advanced analytics, reporting, and custom branding.
A practical explanation of how TrustRating works for companies, why AI consensus changes the rules, and what owning your profile actually gets you.
For twenty years, online reputation meant one thing: collect as many five-star reviews as possible and hope the average looked good in search results. That era is ending. When a potential customer asks ChatGPT, Claude, Gemini or Grok whether your company can be trusted, the model doesn't count stars — it reads. It weighs complaint patterns, response behaviour, how disputes get resolved, and whether the praise sounds like real customers or a marketing intern. TrustRating was built for this new reality: a trust platform where verified human reviews and independent AI analysis are combined into one score that both people and machines can rely on.
The TrustScore your company carries on TrustRating is not for sale. No plan, no ad spend and no sales call can move it — the score is computed from verified reviews and multi-model AI consensus, recomputed continuously as new evidence arrives. That policy is inconvenient for a quick fix and priceless for a durable reputation, because a score anyone can buy is a score nobody believes. When your TrustScore is strong, it is strong for a reason you can show to customers, partners, marketplaces and investors.
What paid plans actually buy is leverage, not favoritism. Review invitations turn happy customers into published, verified reviews instead of silent satisfaction. Widgets put your live score on your own storefront, where it lifts conversion at the exact moment of doubt — the checkout page, the pricing page, the signup form. Analytics show you which product lines drive complaints and how fast your team really replies. Team seats let support, marketing and leadership work the same queue without sharing passwords. The score stays independent; everything around it becomes easier to operate.
Replying to reviews is the single most underrated growth channel we see. A thoughtful public reply to a negative review is read by hundreds of prospects who will never write a review themselves — they're checking how you behave when things go wrong. Businesses that reply consistently see measurably higher click-through from their TrustRating profile, and AI models explicitly factor response behaviour into how they describe a brand. On TrustRating, replies are free on every plan, forever, because a marketplace where businesses can't answer isn't a fair one.
Fraud protection works in your favour too. TrustGuard, our moderation layer, screens every incoming review for bot networks, review bombing, competitor sabotage and incentivised praise — before it ever touches your score. When a burst of one-star reviews arrives from a coordinated campaign, it gets quarantined and investigated instead of tanking a rating you spent years earning. The same system removes fake five-star reviews, which is exactly why the genuine ones on your profile are worth something.
Search the directory for your business and hit Claim. We verify ownership (usually via your company domain), then your dashboard unlocks.
Yes. You can claim your profile and reply to reviews for free, with a free widget trial included. Paid plans add invitations, automations, integrations and team seats.
It blends verified human reviews with analysis from leading AI models, recomputed continuously. See the Methodology page for the full breakdown.
Paid plans include multiple team seats with roles, so support, marketing and leadership can collaborate from one account.
Claim your business in minutes and start replying to reviews today.
Track sentiment over time, reply rates and SLA, and benchmark yourself against your category.
For established brands and agencies that need high-volume review collection, full API access, white-labeling, and advanced reporting.
Custom limits, SSO, security, onboarding, integrations, and dedicated support for large organizations.
Getting started costs nothing. Claiming your profile, verifying your domain, replying to reviews and monitoring your score are free indefinitely — and every new business gets a widget trial to see the conversion impact first-hand. Upgrade when the volume justifies it: when you want hundreds of automated invitations a month, deeper analytics history, API access, webhooks or a dedicated account manager. Plans scale from a single local shop to multi-brand enterprises, and you can change or cancel at any time without touching your score or your reviews.
The businesses that win the next decade of search won't be the ones that shouted loudest — they'll be the ones with the cleanest evidence. Every verified review you collect today is a data point that every future AI answer about your company will be built on. Claim your profile, start collecting, and make your reputation an asset you own instead of a rumour you monitor.